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The EBiz Developer - November 2001 - Article Four

Give Your Prospects Web Pages they want To See

Dynamic response content delivery is nothing new. If you have spent any time surfing the Internet there is a good chance you have seen it in operation many times. Some examples include news feeds or weather information, many types of advertising, various status reports, or even something as simple as a clock on the web page.

Basically, content delivery is providing part of a web page from a remote location or service provider. In addition, dynamic content would be part of a web page which changes depending upon certain variables, such as the time of day you viewed the page or if the content being displayed is data which had changed.

Simply put, dynamic response content delivery means some part of your web page can change dynamically and that part of your page would be served from the Keyword Delivery system. So, in essence, Keyword Delivery gives you the ability to change what is displayed on your web pages and target that content directly to the visitor's interests.

If you think about the above explanation for a moment you may be getting some ideas of how to use a powerful system like this. Take, for example, someone going to a major search service and typing in a few words and your site is one of the first listings shown. So this person clicks on the link to your site and they arrive at your home page. This does not mean that the words they typed in are explained on that specific page but may be in a different part of your web site.

Now, this person sees something different on your page and leaves to go check a different site because studies have shown that most users will leave if they don't find what they are looking for right away. You just lost a potential user or customer.

What Keyword Delivery will do for you is show them exactly what they were looking for right on whatever page they visit on your site. You can display the content they are searching for on that page, you can give a link to the page with the content, or better yet you have the ability to redirect them straight to what will key into their interest immediately. This powerful ability unlocks the real potential of your web site no matter how large or complex your web site happens to be.

Not only does Keyword Delivery work with virtually any search service and directory on the Internet, but it can just as easily work for visitors from any other web site and even specific links on any web page. Lets say, for instance, you have a new promotion on your site. You can't expect the hundreds and possibly thousands of links you have out there on the Internet to change and all of a sudden point to the page you need them to. But with Keyword Delivery the links don't need to change, your web page now does that for you. The potential for this is staggering and we have current users having phenomenal success. Dynamic response content delivery has virtually endless applications. We are sure you will find many we have not even thought of yet.

For more information on KeyWord Delivery go here

Vic Carrara
The EBiz Developer



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