The EBiz Developer - November 2001 - Article Four
Give Your Prospects Web Pages they want To See
Dynamic response content delivery is nothing new. If you
have spent any time surfing the Internet there is a good chance
you have seen it in operation many times. Some examples include
news feeds or weather information, many types of advertising, various
status reports, or even something as simple as a clock on the web
Basically, content delivery is providing part of a web page
from a remote location or service provider. In addition, dynamic
content would be part of a web page which changes depending
upon certain variables, such as the time of day you viewed the page
or if the content being displayed is data which had changed.
Simply put, dynamic response content delivery means some part of
your web page can change dynamically and that part of your page
would be served from the Keyword Delivery system. So, in essence,
Keyword Delivery gives you the ability to change what is displayed
on your web pages and target that content directly to the visitor's
If you think about the above explanation for a moment you may be
getting some ideas of how to use a powerful system like this. Take,
for example, someone going to a major search service and typing
in a few words and your site is one of the first listings shown.
So this person clicks on the link to your site and they arrive at
your home page. This does not mean that the words they typed in
are explained on that specific page but may be in a different part
of your web site.
Now, this person sees something different on your page and leaves
to go check a different site because studies have shown that most
users will leave if they don't find what they are looking for right
away. You just lost a potential user or customer.
What Keyword Delivery will do for you is show them exactly what
they were looking for right on whatever page they visit on your
site. You can display the content they are searching for on that
page, you can give a link to the page with the content, or better
yet you have the ability to redirect them straight to what will
key into their interest immediately. This powerful ability unlocks
the real potential of your web site no matter how large or complex
your web site happens to be.
Not only does Keyword Delivery work with virtually any search service
and directory on the Internet, but it can just as easily work for
visitors from any other web site and even specific links on any
web page. Lets say, for instance, you have a new promotion on your
site. You can't expect the hundreds and possibly thousands of links
you have out there on the Internet to change and all of a sudden
point to the page you need them to. But with Keyword Delivery the
links don't need to change, your web page now does that for you.
The potential for this is staggering and we have current users having
phenomenal success. Dynamic response content delivery has virtually
endless applications. We are sure you will find many we have not
even thought of yet.
For more information on KeyWord Delivery go
The EBiz Developer