The EBiz Developer - February 2002 - Article Three
Back-ending - Making the most of your customers
Extra money with affiliations
Now I'm not being rude or taking about shunting another car up
Back-ending refers to following through from your first
sale or prospect capture.
One product to sell is not enough - it's just the start.
Back-end selling is having follow up products to sell. For example,
your prospect finally succumbs to your great ad copy and buys your
product. With the product, you present them with one or more other
products which have a good selling relationship with your first
product. If your sales copy is still as effective as your first
product sale, you can expect further sales. And if they don't buy
with the first follow up, just keep knocking at their door till
So what if you don't have follow on products?
Accepted marketing on the net now insists that ezines (email
newsletters) are an essential part of the marketing package. Whether
it is just a tool you use to keep purchases aware of updates, or
a marketing tool to sell your products, you should consider starting
one now. As well as increasing your customers confidence in you,
it can be an ideal format in which to present back-end products
which aren't yours...
Carefully placed reviews and recommendations, in your monthly/weekly
bulletins will pick up sales - as long as they are relevant
and genuine products. Don't ruin your reputation (which is so much
harder to build on the net), by promoting non-effective and dubious
products and services.
The main site has a section on choosing affiliations here
There is also more information here here
How to make a business with no product...
This is a great example on how to create a business just promoting
other businesses - not easily done these days.
Frederick Mann has built a several sites just by promoting affiliations
- but added value to them by providing many interesting
and valuable articles and resources (all promoting his sites further)
I'm not suggesting that you directly compete with him, but creating
a mini (niche) version of what he is doing, with informative original
articles could be a great 'stop-gap' till you create a second product
- or even make it your first product.
See what I mean here:
(Please check with me before joining any of Frederick's programs
- I might very well already be involved)
(If you would you like to sign up for downline building program:
Best of success,
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