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The EBiz Developer - February 2002 - Article One

Making sure that your web site gets traffic

Whether you have your own website or use free space to host a few pages, you want traffic for your message to get across quickly and effectively.

A web page that takes 3 minutes to download, is confusing to navigate, and that doesn't give the prospects what they expected to see is a guaranteed turn-off.

This month we're looking at resources that can 'clean-up your act', increasing your roi (rate of return) from all the effort you're putting into your e-presence.

Are your metatags up to date and 'doing the business'?
Keeping an eye on your keywords and site description that search engines spider, helps your chances of your site coming up when your prospect searches for your product.

Search Engine Placement tips. Very informative article by Danny Sullivan of SearchEngineWatch:
http://www.searchenginewatch.com/webmasters/tips.html

Check your sites visibility for free. Over 80% of all online sales comes from prospects who have found your site through search engines and directories. Get a free report here:
http://www.netaffinity.ie/search_engine.html

Search engine Tutorial:
http://www.northernwebs.com/set/index.html

Updating your keywords regularly. Do no use non-relevant keywords, but discovering 'new' popular keyword phrases that are being used will keep your site fresh.:

Cyber Atlas offers up to date statistics on internet related subjects (with UK specific topics):
http://www.cyberatlas.internet.com/big_picture/stats_toolbox/article/

What questions are people asking on the internet?
Find out from AskJeeves:
http://www.askjeeves.com/docs/peek
Find out from Overture::
http://inventory.overture.com/d/searchinventory/suggestion/
Find out on Metcrawler:
http://www.metaspy.com/
Top 50 searches on Lycos last week:
http://50.lycos.com/
Top 100 searches on Cnet:
http://www.search.com/top?tag=ex.se.sr.top.top2

How fast is your webpage?

Clean up your images for faster downloading:
http://www.spinwave.com

How do search engines see your page:
http://www.delorie.com/web/ses.cgi

Validate your html:
http://watson.addy.com/

Check and clean up your html:
http://www.alpdev.com/.docs/pg/drhtml.html

More next month,

Vic Carrara


Back to eBiz Developer Archive Summary

 

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