Too Much Design?
Don't get too enamored with overly designing your
Simple is best when designing your website
Here are are simple rules for you to follow
Don't get too enamored with overly designing your website!
I've just been reminded about this after 'simplifying' my UK website,
From what was (I thought) a clean professional design, I went to
an even clearer and more direct design - but with an improved graphic
heading (well I like to think so).
That, combined with a newly designed graphic, hits and subscriptions
have shot up.
Make your message as clear as possible - Promote the benefits
of what you are selling, not it's features. People want to know
what they are going to get out of buying from you, it's purely
You can look too professional as well as too amateurish.
Who is your audience? Who are your target prospects? Who do
they want to have written/produced the product - a multinational
or someone 'just like them'?
Test, test, test. A great tool for testing multiple is available
from LightningTrack. You can design yourself 3 home pages and
have them appear in rotation to your prospects. Then track the
hits from the individual pages to find out which page scores
the best turnover. Use this tool to test design and copy. Fantastic.
Simple fast downloading graphics. Not too many, and keep them
focused to the job in hand - to enhance your prospects experience
(i.e. make them more confident in you and your product).
Spell, html, metatag check your pages and submit them to the
search engines. I am currently recommending a very good and
low cost service which does all that, as well as having a smooth
search engine submission service. All for $24.95 a year. ScrubtheWeb.
Best of success,
and promoting your web site
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