15 Key Questions About Writing Your Own Tips
by Paulette Ensign © 2002
Everyone has something they want the world to know about and a
tips booklet is a great way to help position yourself as an expert.
Here are some questions to get your tips (and cash) flowing. You
can mine your own field of gold by looking at any promotional literature
you have created, audio or video tapes you have produced, press
releases or articles about or by you, your product catalog and even
your business card.
1. What is the single most important subject from your experience
or knowledge that you want the world to know about? If there are
several topics, which one is most compelling to you right now?
2. How would you narrow that subject down into segments? Do those
segments create additional booklets to develop a series?
3. What do you want the booklet to accomplish for you? Do you want
to altruistically spread the word about something? Will a booklet
be a marketing tool for your business? Can it be a profit center
for you? Would you like it to be a marketing tool and a profit center?
4. What are you often surprised by that people do not know about
your subject area? Is there something that seems so 'common sense'
to you, while being highly helpful or enlightening to others?
5. What is the single most outstanding thing you want people to
know? Is a new skill, perspective, attitude, expanding general knowledge?
6. Does your information need to be presented sequentially or can
it be random? Can a specific entry stand on its own or does it need
whatever came before it to cause it to make sense to the reader?
7. What do you want people to do and not to do, be or not be as
a result of your booklet? How will this information be benefit the
8. Who besides the reader can benefit from this material? Are there
manufacturers, suppliers, distributors whose business activities
can profit by distributing your contents?
9. Is there language that is peculiar to your topic? Have you considered
how you will monitor and treat that in your content?
10. What surprised you most when you learned about your topic?
Is that useful to pass along to your readers in some way?
11. What resources are needed to implement any of your suggestions?
What are the easiest ways to accomplish what you are recommending
to your reader?
12. What do people need to know about you? What gives you the credential
to write about this topic?
13. What other products and/or services do you have to assist the
reader in this topic? Are they products and services of your own
or of someone else's?
14. How would short anecdotes be useful in supporting your materials?
Would they get in the way or enhance your content?
15. Do your tips need visual support with graphics to allow them
to be more fully understood? Is clip art adequate or do you need
Paulette Ensign is the founder, CEO, and Chief Visionary of Tips
Her company's products and services match your needs and budget
from home study courses and teleclasses to a wide range of consulting
services. Contact her in San Diego, CA at 858-481-0890 or Paulette@tipsbooklets.com
Paulette has personally written and sold over 500,000 copies in
three languages of a tips booklet called '110 Ideas for Organizing
Your Business Life,' all without spending a penny on advertising.
She has numerous clients worldwide who have surpassed her own results.