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Search Engine Tips & Techniques
© Terri Seymour www.seymourproducts.com
As you are building your site or getting your site built, you need
to do as much as you can to ensure higher rankings in the search
engines. There are a variety of little tips and techniques you can
use to do this.
Meta tags & keywords - Meta tags are included
in the <HEAD> section of your site and are read by the search
engines. The two most important kind are "description"
and "keywords" Description is a description of the content
of your site and keywords is a list of keywords relevant to the
page.
Research what people are searching for and use those searches (relevant
to your site) in your meta tags. A great little keyword search tool
is available here:
http://inventory.overture.com/d/searchinventory/suggestion/
Find more great info on meta tags here:
http://www.metamend.com/search-engines-meta-tags.html
Site content - Make sure you match your site content
with your meta tags. Also, keep updating your site content. Search
engines love new content. Try adding articles to your site or doing
a blog. Do NOT let your site get old and stale!
Blogging - A blog is basically a journal that is
posted on a web site. A person who blogs is a blogger. Blogs are
usually updated daily or every other day. Blogs can be used on personal
or business websites. Blogs can draw a lot of targeted traffic to
your site. You can create your own blog here:
http://www.blogger.com/start
Site map - A site map is simply a page that lists
all the links on your site. This makes it easy for the search engines
to spider your site. A site map page is a good navigational tool
for your visitors as well. It contains links to all important pages
of your web site and it gives your visitors an overview of your
web site structure all in one page. Take a look at these well designed
site maps.
http://www.ireland.com/about/map/
http://www.google.com/sitemap.html
Links page - Having a quality reciprocal links
page can benefit your site in several ways. First of all, it gets
your site listed in more places on the net which can bring you more
traffic. More and more major search engines will rank your pages
higher when there are more links to your site. Also, quality links
can help the spiders find you more easily each week, therefore keeping
you indexed longer and dropped less frequently. Take a look here
for an example of a link exchange page.
http://www.seymourproducts.com/exchange/index.shtml
Articles - Not only do you want to post relevant
articles on your site, but writing and submitting them to other
sites will help you as well. Posting new articles on your site will
keep your content fresh and new so the spiders like your site. It
will also keep your visitors coming back for more.
Writing and submitting articles can increase your link popularity
and bring you more traffic as well as helping your search engine
ranking. A few places to submit your articles is listed below:
http://webmarketingspecialists.com/articlesubmit.html
http://wahmteam.com/submissionform.shtml
http://www.home-business-tips-newsletter.com/articles/submit.html
http://www.webpronews.com/submit.html
http://www.creativehomemaking.com/submit_article.shtml
Using these techniques and others will greatly improve your rankings
in the search engines and bring you more targeted traffic which
in turn can increase your sales substantially! For more info on
search engine tactics, visit
http://www.searchengines.com/
Terri Seymour and her husband Terry offer a no-cost,
non-MLM home business opportunity. They strive to help you build
a successful home business. They also provide a very affordable
website building service. Free ecourses, decorating tips, business
resources, and much more at: http://www.seymourproducts.com
FREE ecourse at: business-building-ecourse@getresponse.com
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