Five Ways to Boost Your Website's Search Engine
by Vic Carrara - Successsecrets.co.uk
When people ask me how I earn my living, I sometimes say that I
design ugly websites.
Well not quite - but my main aim is always to get the right message
across. The right message to the search engines so that they index
and give my pages good rankings, and the right message to the visitor
so that they can see straight away what is on offer.
There are already several articles on site which deal with design
and copywriting (see related links at the end of this article),
so here I am going to share with you some of the ways webmasters
help guide search engines into giving you good ranking.
Important --- Don't try to fool either search
engines or prospective visitors. Getting visitors to your website
under false pretences serves no purpose whatsoever. And trying to
trick search engines may get your website banned completely.
The 'art' is to reinforce your message, clearly and strongly, so
that there is no doubt as to what your webpage offers - and then
deliver (preferably OVER-deliver!).
Metatags. Few search engines actually check
most of them these days. Instead they use complex algorithms
to check keyword density and relevance.
(Not sure what metatags are? Right click with your mouse, then
click view source. You'll see a set of lines starting 'meta
Having said that, the title tag, and to a lesser extent the
meta-description tag can still be important.
One thing many webmasters try to do is to use the same phrase
in the title tag (check the top left of the screen now), with
the headline of the webpage (Five Ways...)
You should also enclose the headline in the <H1 /H1> tags.
This repeated phrase should completely sum up the content and
benefits of the page, contain some keywords, make sense, and
be intriguing (phew!)
You should also try to repeat the keywords/keyword phrases that
you've used in the title/headline phrase in the first few paragraphs
Comments. Right click and view source again.
Scroll down a bit till you see <!-- This is a comment -->.
The comment after that comment is the comment ... Just do it
and you'll understand!
Not to be overused (I only use one, but you can use a few spread
about a page), they help reinforce the webpage message.
Use the keyword/keyword phrases/title.
Image Tags. Pass your mouse cursor over the
graphic at the very top of the page. Hold it there a second
or two and you'll see a message. Now ideally you would use one
or two small graphics which would relate to your salescopy,
and then add some relevant keywords/phrases.
You should be given the option of adding these tags easily depending
on the web design software you are using. If not, right click
and have a ferret about my code.
Link Titles. This
is a link (just returns to this page) Put your cursor over
it - nothing. Put your cursor over this
Some webmasters are seeing a nudge in rankings by using this
With the title added:
<a title="Get High Search Engine Ranking" href="/Articles/get-high-ranking.html">Link
Research Your Keywords. Don't imagine what
people will type in to hopefully find your web page - RESEARCH,
and find out for sure.
Overture's keyword tool here
Google's keyword tool here
(New windows will open)
Type in a keyword, phrase whatever, and Overture will tell you
how many times it has been used over the month on it's search
engines, along with all the different phrases incorporating
Type in the word free and see what you get.
The Google keyword tool won't give you numbers, but offers you
ideas of other similar words/phrases people might using.
Used together, these are great *Free* tools.
Onward to better search engine rankings!
Best of every success,
PS. The 'rules', or rather guidelines change every day (depending
who you listen to). If you are uncertain about a ranking 'tactic',
try it out on a less important website first. Then if it gets penalised,
your main websites haven't been hurt.
This article is copyright Vic Carrara 2003.
Please contact me directly if
you wish to reprint this article.
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Not to Design a Webpage by Neil Shearing
Secrets of Good Web Writing (Off site link, new window
You Make Your Prospects and Customers Jump Through Hoops?